Supporting Families, Preventing Tragedies

What we are going to do

Advocate for families.  Advocate for improvement.

AIM records the stories from every family willing to share. We respect these stories and are very aware that they represent voices that cannot otherwise be heard. We gather them in order to provide first hand accounts of the tragedies and near-tragedies that happen every day within our current maternity system.


  • We will continue to provide a thorough support network for families who are looking for answers, for help or for guidance, and tailor this support to the individual needs of each family.
  • We will continue to research information pertaining to the maternity field and pass that information on to the public and the policy makers in a form that is clear, concise and easy to understand.
  • We will pursue opportunities to improve education, communication and legislation that is currently holding New Zealand back from truly leading the world in maternity care.

Red Flags

        RED FLAGS

  • Lack of monitoring
  • “Normalising” the abnormal
  • Lack of action/delay in getting emergency care
  • Going over due date
  • Failure to progress in labour
  • Meconium-stained liquor (waters)
  • Lengthy handover during emergency
  • Inconsistent reporting and documentation
  • Your concerns being ignored

    Click here to read more about common warning signs

The content of this website is offered for information purposes only and is not intended in any way to be a substitute for medical advice. It should not be used for diagnosing or treating a health problem. Always check with your medical practitioner if you have concerns about your condition or treatment. AIM is not responsible or liable, directly or indirectly, for any form of damages whatsoever resulting from the use (or misuse) of information contained in or implied by the information on this site.
This website contains links to websites operated by third parties. Such links are provided for reference only. AIM does not control such websites and is therefore not responsible for their content.