Supporting Families, Preventing Tragedies

Aim Supporter Bands
We’ve been asked to create a way that people could show their support. Well, now you can – by purchasing one of AIM’s new silicon bracelets! They’re a deep purple with silver-filled embossed wording, and have a touch of glitter for that extra little sparkle.

Just $5 each or 3 for $10, including NZ postage – less than a decent coffee!

Simply make your deposit into AIM’s bank account below – be sure to use your surname as a reference. Then email us ( with your delivery address. Easy as that.

Wear your support on your sleeve! Help us to help others.


Our account number is: ASB: 12-3152-0197088-00

Action to Improve Maternity (AIM) Trust gratefully accepts any and all contributions towards our work.


You can now donate via PayPal or when you visit any branch of ASB (you won’t even need our account number!)

As AIM is now a registered Charitable Trust, all contributions are tax deductible.

Just email us once you’ve deposited your donation and we’ll issue a receipt :)

With heartfelt thanks,
The Team at AIM

Red Flags

        RED FLAGS

  • Lack of monitoring
  • “Normalising” the abnormal
  • Lack of action/delay in getting emergency care
  • Going over due date
  • Failure to progress in labour
  • Meconium-stained liquor (waters)
  • Lengthy handover during emergency
  • Inconsistent reporting and documentation
  • Your concerns being ignored

    Click here to read more about common warning signs

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